MANUFACTURING ROMANCE: the female archetype in romantic comedies, 27 pages
This article aims to analyze the construction aspects of romantic comedies and understand how female archetypes and stereotypes are developed within the genre. By examining various media portrayals of femininity, archetypes of romantic heroines, and societal roles of women, the article highlights the intimate connection between women's roles in society and the female protagonists in films. It emphasizes a reciprocal exchange where films are shaped by existing cultural norms, while cultural perceptions of women are influenced by cinematic representations. Different paradigms are contextualized within their historical backgrounds, suggesting that romantic comedies serve as a medium for presenting models of femininity. Furthermore, the article explores the impact of these female stereotypes on the perceptions of young women who have been influenced by these cultural depictions of love and romance.

KEYWORDS
Romantic comedy; women in film; film genre; feminism

TROPOS JOURNAL: communication, culture and society
Vol. 9 No. 2 (2020) | ISSN: 2358-212X
Authors Isabella Ricchiero Stefanini, Natália do Amaral Griguol and Pedro Maciel Guimarães
Still of 10 Things I Hate About You (Gil Junger, 1999)
Still of 10 Things I Hate About You (Gil Junger, 1999)
Still of Breakfast at Tifanny's (Blake Edwards, 1961)
Still of Breakfast at Tifanny's (Blake Edwards, 1961)
Still of It Happened One Night (Frank Capra, 1934)
Still of It Happened One Night (Frank Capra, 1934)
Still of Bringing Up Baby (Howard Hawks, 1938)
Still of Bringing Up Baby (Howard Hawks, 1938)
Still of Annie Hall (Woody Allen, 1977)
Still of Annie Hall (Woody Allen, 1977)
Still of Runaway Bride (Garry Marshall, 1999)
Still of Runaway Bride (Garry Marshall, 1999)
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